I help founders turn what they know into categories they own.
I'm Fernando Labastida. I run the Viral Genius Institute in Austin, Texas, I organize conferences and virtual summits, and I've been doing content marketing since before it had a name.
My story The Viral Genius Institute
What I'm building
Viral Genius Institute
My firm. We excavate the knowledge only a founder has, distill it into a category they own, and amplify it into demand.
viralgeniusinstitute.com →YouXAI
Waco's first AI conference, September 12, 2026. Built on one conviction: the most powerful thing you can bring to the age of AI is the full force of being human.
youxai.live →The Viral Genius Newsletter
How founders get named by people and by AI engines. Category design, AI visibility, and the occasional book I can't put down.
Subscribe →The books
The Startup Book
#1 Amazon bestseller in Global Marketing. Why a book beats a funnel.
The Viral Genius Playbook
The framework: excavate, distill, amplify.
Nearshore Marketing
How Latin American tech firms break into the U.S. market.
Want the whole story?
From a student newsletter in 1989 to category design in the AI era. Same job the whole time: find the story and send it to the people who need it.
Read my story