The re-launch of my blog: technology for business and social media for sales reps
It’s been quite a while since I’ve posted anything to my blog; actually almost a year now. I just didn’t have the passion for it anymore. Data Integration just didn’t juice me up. I’ve had a lot of time to think over the past few months, and after attending my first meeting of the Austin Social Media Club, and thinking about what’s going on in the world in general, and Austin in particular, I got excited again.
I decided to open it up to talk about two topics of interest to me.
1. Technology for Business To expand on my previous mission to discuss integration software as it relates to business goals and discuss technology from a business perspective. Many companies fall into the trap of discussing technology for technology’s sake, and don’t do anything to make the connection between their technology and the actual bottom line benefits their customers can gain by implementing their technology. I believe that software is ultimately a business tool, and not a technology tool, so the goal of this blog is to deconstruct a technology company’s sales pitch and try to figure out if it provides any value to a business or not.
2. Social Media for Sales People To discuss social media and it’s use by technology sales executives. Since launching my original blog Integration for Business in November of 2007 I’ve been fascinated by social media. I was actually first turned on to the concept by a weird source, the book Never Cold Call, while I was working as a sales rep at Pervasive Software. I bought this book from a Google Ad Word (I kid you not) ad on one of my favorite social networking sites, LinkedIn. However I still haven’t figured out if social media can be effective as a sales tool to individual sales executives working for corporations, or if it’s still more valuable as a new corporate marketing tool for the corporation itself. So, another one of my goals will be to explore the benefits of social media for sales representatives in order to verify some of the claims of sales gurus such as Frank Rumbauskas or Bill Caskey.
Frank Rumbauskas especially will be examined after his claim that Cold-calling is dead, as per his video here. What do you think? Will social media replace cold-calling as a tool for lead-generation for sales people?
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